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In-PHIL-trating the studio

After coming back from a mind-blowing 4 month India trip, I managed (quite serendipitously) to slot into Stretch Experiential Marketing.... Continue reading

Tuesday 13th May 2014

BFF’s: PR, Experiential Marketing and Social Media

I came across an interesting article published in 2011 about how WWF used PR and experiential marketing to activate Earth Hour in the UK,... Continue reading

Wednesday 30th April 2014

The Millennial Workspace

“Like it or not, the millennials are not just a small part of today’s workforce, they are the workforce.” This was the concluding... Continue reading

Friday 25th April 2014

Mostly sunny on the Stimorol Slide

Aneeqah was on her way to class when she first saw it. Stretching more than thirty steps down the center of the University of Cape... Continue reading

Monday 14th October 2013

A Hop, Skip and a Jump

It’s an ordinary Monday in Jozi. A man steps off the bus, carrying an ordinary briefcase on his commute to an ordinary office. The sky... Continue reading

Tuesday 10th September 2013

One Month Down!

Several weeks ago I flew in from the Netherlands and joined the Stretch family. I had a warm welcome and I felt part of the team in a few... Continue reading

Tuesday 7th May 2013